BRANDING [brand-ing] noun:
The process involved in creating a image for a product or service in the consumers' mind, mainly through advertising with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
GRAPHIC DESIGN [graf-ik dih-zahyn] noun:
Images, patterns, layouts, and other graphic devices composed into a coherent, distinctive design intended for printing or display over visual media. A graphic design does not have to be complicated (containing multitude of graphic elements) to be effective.
VISUAL IDENTITY [vizh-oo-uh l • ahy-den-ti-tee] noun: The visible elements of a brand, such as colors, design, logotype, name, and symbology, that together identify and distinguish the brand in the consumers' mind and which encapsulate and convey the embelmatic meanings that cannot be imparted through words alone.
...and ask questions. When I understand your goals, your audience, and your message, I develop a creative strategy tailored to your needs. My development methodology reflects my commitment to understanding your design needs.
...around your priorities, your timetable, and your budget. Efficiency and a clear creative process are the hallmarks of all I do. My design prowess, organization, and technical awareness make projects run smoothly.
...with you to develop a creative, focused marketing piece that is rooted in an understanding of your intended audience’s needs, wants, and motivations.
...meaningful designs that reach your audience and motivate them to take action. I forge a connection with your audience by using the color, layout, and typography that speak their language.
...of all the ways to create effective visual communications, leaving you free to think about how you’ll manage success.
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